A lead can be anyone who shows interest in your product, service, or brand in some way. As it is known, these people may be more willing to communicate with the brand and ultimately buy from it. But the important thing is how to find these leads and collect their information.
A vital part of marketing is planning for lead generation. Many brands spend a lot of money getting information from their leads to make them part of their marketing funnel. But how does it happen correctly?
In this article, we explain the lead generation process.
Which Stage of Inbound Marketing Is Lead Generation?
When you can convert a stranger into a lead, you’ve taken a big step toward attracting customers and making sales. Considering inbound marketing methodology, we place lead generation in the second stage. Inbound marketing follows the following steps:
- Attract: At this stage, you should introduce your brand to people who are strangers to you. There are many things you can do to convert strangers into visitors. Among these tasks are using relevant keywords, blog posts, and social media activity.
- Convert: At this stage, when you can attract people’s attention to your content, you need to convert visitors into leads. For this, it is necessary to direct visitors to forms and landing pages to record their information.
- Close: After you have the leads’ contact information, you can approach them through email marketing, calling, and other methods to convert the leads into customers.
- Delight: Congratulations. You have been able to convert your leads into customers. The most important thing to do now satisfies the customer and turn him into a loyal customer. You can learn about your customers’ opinions through surveys, social listening, and other means and try to impress them.
How Is The Lead Generation Process?
According to the text above, visitors from a page, ad, post, etc., will click on the call-to-action button designed for them. By clicking this button, the users will go to a form or landing page to register their information. You can use this information to create a constructive relationship with the audience.
How Do You Go About Generating Leads?
Like any other marketing program, you should prepare a specific plan to achieve the goal of generating leads. The question is: which media are suitable for lead generation campaigns? Channels that can help you create qualified campaigns include the following:
Blogs and Social Media
Blog content is a great way to drive users to your landing pages. When you provide free, helpful content to your audience, you can include your call to action in the body or at the end of your blog post. The more your content is attractive and enjoyable to read, the greater the chance of someone clicking your CTA button.
Social media platforms are great places to connect with your audience, request clicks on your links, and even promote your products.
According to one study, 60% of the audience looks for their desired products and services on social media before deciding to buy.
It shows that appropriate activity on social media has a significant impact.
Email marketing is a great way to reach people familiar with your brand. If these people’s email lists are available in your database, they may check out your call to action more quickly than others.
Take your emails seriously. Spend time designing them to send attractive emails to your audience.
Advertising and Retargeting
If you want the money you spend on advertising to be well spent, make sure that the promises you make in the ads match the landing pages that people reach from the ad. Otherwise, people will lose trust in your brand.
Remember to set your ad goal correctly to create the best design.
Samples and giving a test version of your product to a specific group of people will help you find new customers and improve the first version of your product.
Referral and word-of-mouth marketing are two methods for increasing brand awareness and, consequently, leads. Using content marketing, influencer marketing, and other marketing methods that align with your field can lead to awareness of your brand.
Generating leads requires thinking outside the box and developing innovative ideas. Use a combination of social media, content marketing, email marketing, outbound campaigns, and other techniques to capture people’s attention and convert them into leads. To be successful in this endeavour, you must have an unwavering commitment and drive to build relationships with potential customers and have a good understanding of their needs. With the right strategy in place, you can create a lead-generation system that will help you attract the right people and increase your sales.
For more information about boosting your lead generation funnel, contact us in the No.1 advertising agency.